Quite frankly, using any sort of affiliate link without an ad tracker is really wasting time and energy, because if you don't know where your visitors are coming from, then your advertising campaigns cannot be properly coordinated.

Sending out uncloaked affiliate links will just allow anyone to do away with your affiliate ID and go directly to the company page and sign-up, or let these people to check the search engines and find out the direct link to the merchant's main page or another affiliate in the company, and then you will lose the prospect and potential sale.

Using the name, certain-company as a case in point and presuming that their affiliate link is something like, certain-company dot com/ref-id=1234 with the "1234" being your affiliate Identity, and you commence marketing that link, then a couple of undesirable events may occur.

First of all, certain-company dot com is in your affiliate link, and this gives people a direct link to the company's main page.

Secondly, if you post that link on 10 different web pages, you will generate hit stats from the affiliate page of certain-company's site, but you won't know precisely which advertising site those visitors are coming from.

Now, if you used a decent ad tracker, you would be able to create a separate Web page link for each web page, and as certain-company will not be in the web page link, you will be safeguarded from someone using any part of your Web address and going directly to certain-company dot com.

In addition, you will be able to tell exactly where your hits are coming from, consequently if you are advertising 10 active links to your sales page and only a couple are giving you any hits, then you can eliminate the other eight and spend more time focusing on the sorts of advertising venues that you are getting hits from.

In order to avoid missing out on commissions and find out where your leads are coming from, you should have an effective ad tracker, so that you can, not only hide your affiliate links, but so that you may easily track all your links and be aware of what kind of ads are working for you and which ones are performing poorly. An efficient ad tracker will work closely with your autoresponder and really give your promotional campaigns a boost.

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