These days, the name of the marketing game for locally based companies is to figure out how to get on Google maps. For the bulk of the last century, it was relatively simple for a locally based business to attract new clients. A listing or display advertisement in the yellow pages was all that was needed for many small enterprises to get the phone to ring. Times have changed. These days the heavy bulky yellow pages is fast becoming a relic of a past era.

Whilst some people still depend on the yellow pages, the majority of searchers depend on the internet today. This holds true in all age groups, but is almost universally true amongst anybody under age 40. If you wish to be found when a potential customer is looking for your services or products, you absolutely need to be exactly where they are looking. And now that's online. And particularly for local businesses it means discovering how to get on Google maps when someone does a Google Local Places search.

And certainly we are talking specifically about Google as it remains the 800 pound gorilla since 7 out of 10 searches online are done on Google, in spite of recent modest gains by Bing. A good showing in Google is essential to your business in today's world. And getting on the Google Map that appears for local searches is the simplest and best way to assist prospective customers find your business.

New Customers Do Matter

Every business requires new clients. You are always losing customers to death, individuals moving away and also the occasional goof up. Face it, none of us are perfect. Well maybe you are, but then you are extraordinary.

You especially require a continuous flow of new customers should you be in a "one of" type business like roofing, where you get relatively few repeat clients. Without that flow of fresh customers, your business will die on the vine just like a tomato plant in a drought.

If you are in a field where you could expect repeat business, you understand that the value of that new client is not their initial one time purchase, but instead their potential lifetime of purchases from your business. This lifetime value of a customer could be substantial, even if their typical purchase is relatively modest. The larger that lifetime value is, the more you ought to be willing to pay to draw in that very first visit and purchase.

Now if you are trying to considerably grow your business and/or starting a new business, the significance of new customers goes without saying. Clients are the lifeblood of every business. The way you handle them, once they find you, will determine just how long they will remain with you, and how long you remain in business. However the first step you want to take is discovering how to get on Google maps. I recommend looking Amazon or Google itself for resources to train you how.

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